Did you purchase advertising space on the USA Today
website, but the ad ran elsewhere?
If so, you may be entitled to monetary compensation.
Why Would I Be Entitled To Compensation?
According to recent reports, publishing company
Gannett Co. (“Gannett”) – owner of USA Today as
well as local news outlets in 46 U.S. states –
provided inaccurate information to advertisers
for nine months, misrepresenting where billions
of ads were placed. As a result, between May
2021 and March 2022, advertisers believed they
were advertising on the flagship USA Today
website, but actually purchased space on one of
its many local outlets (or vice versa). This is
called “domain spoofing,” which is a common type
of phishing scam in the ad tech industry that
allows a publisher to perpetrate ad fraud by
disguising themself as a premium publisher on an
ad exchange.
If you purchased ad space from Gannett at
any point since May 2021 and believe you
were affected by domain spoofing, we would
like to speak with you.